People

Fremantle has just announced that Kit Yow has been appointed as the new Vice President of Sales across Asia. Based in Singapore, Yow will report to Haryaty Rahman, EVP Sales, Asia since the end of last year.

As VP Distribution, Yow will be responsible for driving sales of Fremantle’s productions with local broadcasters and platforms to help grow the business in the region. She will be joining a team, spearheaded by Rahman, which has already established strong relationships with broadcasters and producers to enhance Fremantle’s name and showcase its roster of stellar content to audiences across Asia.

Haryaty Rahman, EVP Sales Asia, Fremantle, said: “Kit’s experience within the industry speaks for itself. She will no doubt bring an invaluable level of expertise and know-how to the Fremantle family as we look to grow the business, reaching local audiences across Asia. Her drive and understanding of all genres will make Kit a brilliant new VP Sales and we look forward to working with her to ensure we continue to build on our success to date.”

Kit Yow, VP Distribution Asia, Fremantle, added: “I am thrilled and excited to have been given the opportunity to start this new chapter with Fremantle. I very much look forward to playing my part in terms of enhancing the already incredible reputation that the company has in the region by nurturing existing client relationships as well as bringing in new partners to the fore.”

Yow started her broadcast career as a production assistant at Media Prima Berhad (MPB), where she progressed to become a multilingual broadcast journalist. She then became Head of Brand Management for Tonton, MPB’s OTT service. With over 20 years’ experience in the broadcast industry, Yow was most recently the VP of Sales at All3Media International where she played a key role in the company’s business expansion and content partnerships across Asia. Over her six-year tenure, she closed a raft of content licensing deals and was also responsible for licensing hit BBC dramas to Asian OTT platforms such as Pumpkin Films in China and Naver in South Korea.

As VP Distribution Asia, Yow will be responsible for driving the distribution of already well-loved formats, finished content as well as driving Fremantle’s scripted formats in the region.