People

Banijay Iberia has promoted Helder Marques as MD at Shine Iberia in Portugal.

In this all-new position, Marques will oversee all of Shine Iberia Portugal’s output, which on average sees ten formats produced each year. He will report to Macarena Rey, CEO of Shine Iberia, Spain and Portugal, and Endemol Portugal.

Marques has played a key role in the success of Shine Iberia in Portugal, having served as an Executive Producer with credits including MasterChef Portugal, The Voice Portugal, Hell’s Kitchen and Missao:100% Português. He first joined the company in 2012 as a Production Manager, having previously worked at Endemol producing Big Brother and Fear Factor, among others. Prior to Endemol, he was part of the founding team at CBV Produções Televisivas, where he led shows like Quem Quer Ser Milionário – Who Wants to Be a Millionaire, Top Chef and A Voz de Portugal – The Voice for RTP, as well as Atreve-te a Cantar and À Procurando Sonho for SIC.

Macarena Rey, CEO of Shine Iberia comments: “For more than a decade, Helder has demonstrated outstanding management skills, effective problem-solving and he has solid experience as an executive producer. Creating this new role reflects Shine Iberia’s ambition for continued, sustained growth in Portugal. I firmly believe that in this new professional challenge as Managing Director, Helder will continue to achieve excellent results here.”

Helder Marques says: “Embracing this new challenge is a very important milestone in my professional career, but above all, I’m excited to further demonstate a great commitment to the Shine Iberia Portugal team, which I have been part of for more than a decade. I know that, together, we will continue to innovate and strengthen the production of content for Portuguese television, and for global streaming platforms.”

Since 2012, Shine Iberia has created great television hits in Spain and Portugal, producing home-grown content, as well as local adaptations from Banijay’s diverse catalogue and those from third-party companies. Multi-award-winning entertainment and factual formats like MasterChef, MasterChef Junior, Celebrity MasterChef and Anything Goes, alongside hits like Sewing Bee and The Voice Portugal, engage television audiences and critics and have proven social media success. Shine Iberia recently moved into scripted programming with the biopic Bosé, a collaboration with Elefantec Global and Legacy Rock for Paramount+.