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It was just a matter of time. AI and deepfake technology (the manipulation of facial appearance through deep generative methods), after fiction (see, for example, the sketch-com Deep Fake Neighbour Wars, Friday’s Espresso 17th Feb), have made their “triumphant” entrance in unscripted.
Falso Amor (Deep Fake Love) premiered 6th July on Netflix, produced by Cuarzo Producciones (Banijay Iberia). The concept is easy and not particularly original: five established couples are split up and placed in separate villas with some hot singles invited to them. The partners -siting in the “Sala Blanca” (“White Room”)- watch footage regarding their significant other, trying to trust them.
But there is an interesting technological twist: this footage could have been deepfaked and tampered with by AI, so what they see might not correspond to reality (see pics). The couple that figures out the fake video wins a cash prize of 100.000€.
The issue is quite serious: it’s no coincidence that this is exactly one of the disputes for which American actors are on strike. Deep fake love, but real concern.
To read the other 2 articles about a Chilean show inspired by Dante’s Divine Comedy and a Filipino talent competition go to https://cmmespresso.substack.com/p/fridays-espresso-21st-july
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