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Leading independent distributor All3Media International has appointed a new VP Sales in its Asia-Pacific office, as Tony Ziran Tang joins to handle sales and co-productions of the company’s multi-genre programming and formats portfolio in China, Korea, Japan.

Reporting to Sabrina Duguet, EVP Asia Pacific, Tony will be responsible for finished programme and format sales activities in the territories, working across TV, local digital platforms and home entertainment.

Having joined as a Format Sales Executive he progressed to Senior Commercial Manager/Senior Producer at BBC Studios in China, where he oversaw originals, co-productions and distributions. He brokered the first China original One Cup a Thousand Stories, the first science original Rendezvous with the Future and several international co-productions including The Green Planet.

Prior to BBC Studios, Tony was Development Producer at non-scripted production company Sparkling Media in China. Fluent in English and Mandarin, he has a Master degree from the Communication University of China’s Television School.

This latest hire follows All3Media International’s recent expansion of its Asia-Pacific team, which saw Jaenani Netra appointed in the newly created role of VP Sales for India and the Indian Subcontinent.

Sabrina Duguet commented, “We’re delighted to welcome Tony Ziran Tang to the team as we expand the reach of our finished shows and formats in these key territories. Tony’s comprehensive experience in digital and linear distribution, format development, and co-production, alongside his established relationships with clients across Asia and globally, will ensure we can continue to optimise opportunities within our current client network as well as secure and grow new business.”

Tony Ziran Tang added, “I’m thrilled to join All3Media International’s talented team – few positions give the opportunity to manage rights to such a varied line-up of high-quality scripted and non-scripted titles from a host of the world’s most acclaimed producers. The Asia-Pacific region offers myriad destinations for premium finished content on TV, digital and home entertainment platforms as well as strong potential for strategic collaborations on both international and local productions. I’m looking forward to building on All3Media International’s fantastic reputation in Asia and bringing more of the company’s innovative shows and formats to screens across the region.”