Format

The “Tele-digitalization” (i.e. creating “hybrid” contents for streaming services of the linear broadcasters or directly for streaming platforms) is one of the strongest trends and will be even more so in the future. A common feature of these contents is that genres of “traditional” tv are mixed with styles, issues and other elements of the digital world.
A good example (in this case a “classic” talent mixed up with the influencers’ world) is the Belgian social experiment Ik Ga Viraal (I’m Going Viral), produced by the Dutch and Belgium based prodco Het Konijn, that premiered yesterday Thursday 17th August on Streamz (the biggest streaming service in Belgium).
4 talented personalities who dream of tens of thousands of followers get the chance to break through online as digital creators. Assisted by an expert team of coaches (social media experts, managers and creators), the 4 participants start a new account and break through within just 6 months with as many as 100.000 followers and create viral content with a minimum of 1 million views per post.
The cameras capture their journey as they try to conquer the world with their contents and as they are active on various platforms such as TikTok, YouTube and Instagram. Who has the right mix of authenticity, creativity, perseverance and knows how to put themselves in the spotlight with a large following?
To read the other 2 articles about a couple of Japanese dating shows for Netflix and a Korean reality that mixes up k-pop and social media go to https://cmmespresso.substack.com/p/fridays-espresso-18th-august
SUBSCRIBE to the FREE NEWSLETTER to always be updated and have an independent eye on the unscripted in the world: https://cmmespresso.substack.com/