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Leading entertainment company CJ ENM held ‘Jinny’s Kitchen’ pop-up at KCON LA 2023, offering a compact yet immersive entertainment experience to K-content fans. Over the three event days, the pop-up successfully drew in a crowd of more than 5,000 attendees.

‘Jinny’s Kitchen’ is a hit show produced by CJ ENM, set in the charming town of Bacalar, a small locale in Mexico. The show follows Lee Seo-jin, the business owner, and his diverse team of employees Jung Yu-mi, Park Seo-jun, Choi Woo-shik, and V of BTS as they introduce Korean street food to their enthusiastic customers.

The pop-up, designed to replicate the ambiance of the real ‘Jinny’s Kitchen’ restaurant, transported attendees into the world of the beloved program while providing engaging activities. Attendees not only had the opportunity to observe and learn about Korean cuisine, but they also actively participated in games, thereby deepening their interaction with the show.

A prominent feature was the personality test, in which attendees' responses to specific questions determined which cast member from ‘Jinny’s Kitchen’ they most closely resembled. Based on their match, fans received exclusive badges, adding a personalized touch to their overall experience.

In addition to the main event, Nah Yung Suk, the producer of ‘Jinny’s Kitchen’ delivered an insightful speech during the Panel & Workshops session. He provided a behind-the-scenes glimpse into the creation of the iconic show, including both ‘Jinny’s Kitchen’ and ‘Earth Arcade’. Nah Yung Suk also took the time to visit the ‘Jinny’s Kitchen’ pop-up, engaging with fans and sharing in their excitement.

Adjacent to ‘Jinny’s Kitchen,’ the 'Earth Arcade' pop-up also captured fans' attention by featuring photo spots as well as real games from the show. Moreover, a dedicated panorama wall showcased the extensive filmography and accomplishments of Producer Nah.

Sehee Jang, Head of Global Marketing at CJ ENM, said “While the global fans can meet ‘Jinny’s Kitchen’ on Amazon Prime Video, the pop-up at KCON was a great opportunity for the fans to immersively experience the show at a closer distance. CJ ENM aims to expand such co-marketing opportunities with our partners so that our global K-content fans can experience more than through the screens.”

Meanwhile, the beloved ‘Jinny’s Kitchen’ is readily available for streaming worldwide on Prime Video, reaching a global audience.