These include Fresh Content China, a session presented by the China Pavilion, featuring both the country’s latest output alongside distinguished creatives from the China TV industry who will share learnings from its evolution domestically and internationally. Further sessions include masterclasses focusing on successful format adaptations and the use of latest technology within production, and showcases specialising in the latest in animation, scripted and non-scripted content to be emerging from the country.
As part, Vice President of Tencent, and CEO of Tencent Online Video, Sun Zhonghuai will give a keynote speech in the world-renowned Grand Auditorium of the Palais des Festivals on Monday 16 October at 12.00 as one of the conference’s Media Mastermind series. In the session, Sun will share insights into the roles that art and technology play in shaping Tencent Video’s strategy within the ecosystem of one of the world’s largest multimedia companies, and the opportunities for international partnerships within content and streaming.
“We relish the opportunity to champion China’s creativity and content,” said Lucy Smith, Director MIPCOM CANNES. “The Country of Honour spotlight provides an unrivalled insight and discovery which can unlock further global deal-making and partnership opportunities. We look forward to welcoming everyone who has kindly agreed to contribute to what will be an unmissable programme of events.”
Instagram widget 
