The Italian version of the celeb format broadcast in the US with Donald Trump in 2004 for NBC, produced successfully for 14 seasons by Mark Burnett is now back in Italy with the same host: Briatore on Rai 2 next February 2024.
The reality show features fourteen to eighteen business people who compete over the course of a season, with usually one contestant eliminated per episode with the aim to win a full time job in one of the companies of the host. Contestants are split into two "corporations" (teams), with one member from each volunteering as a project manager on each new task. The corporations complete business-related tasks such as selling products, raising money for charity, or creating an advertising campaign, with one corporation selected as the winner based on objective measures and subjective opinions of the host and his advisors who monitor the teams' performance on tasks. The losing corporation attends a boardroom meeting with the show's host and their advisors to break down why they lost and determine who contributed the least to the team. Episodes ended with the host eliminating one contestant from the competition, with the words "You're fired!"
The show will be produced by Fremantle.
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