Industry

Eccho Rights founder and Managing Partner Nicola Soderlund Cibrario, seasoned Italian screen writer Valerio D’Annunzio together with Dutch investor and business executive Peter Truijen are launching a new rights management agency, The Pleasure Project – TPP, at the Rome market MIA.

The company will focus on two areas: a consultancy and executive production agency that will assist producers from all over the world to bring their projects to fruition by finding partners, packaging and financing; and the development of individual projects under Valerio D’Annunzio’s creative leadership. TPP will bring a new slate of projects to Rome to present to potential partners.

Peter Truijen is a business veteran who has many years’ experience as the CEO of sports fashion brand O’Neill and several other companies, and will oversee the financial side of the company as well as exploring potential new business models.

“We strongly believe that there is a gap in the market and that our expertise will be extremely useful for producers. Often producers have neither the time nor the resources to explore the potential of their projects in full, especially in these troubled times of budget cuts and series cancellations. Our industry faces dramatic changes in the coming years, and we see the need to develop new models and partnerships. To have someone like Peter Truijen on board, bringing his wealth of experience from other business areas, will contribute an essential fresh new take on our industry,” says Nicola Soderlund Cibrario.

“I have worked with Nicola on several projects and we have a special creative connection. We love what we do and are eager to explore and find more creative partnerships from all over the world,” says Valerio D’Annunzio.

“With my previous experience in different fields, coming into this business is a great opportunity to understand and create new partnerships and business practices. In order to bring new projects on to the screen the industry always depends on the ability to secure the required financing, and I look forward to taking on this challenge,” says Peter Truijen.