Markets

The third edition of Iberseries & Platino Industria Goes Global with the Participation of 2,500 Professionals from 45 Countries.
This edition was the largest Ibero-American audiovisual event took place from October 3 to 6 at Matadero Madrid. Its aim has been to raise the profile of feature films and series in Spanish and Portuguese, to enhance the talent of creators, and to promote international co-production and content commercialization in order to consolidate projects and foster new synergies.

For another year, Iberseries & Platino Industria has proven to be the international benchmark and primary meeting point for Spanish- and Portuguese-speaking productions. Its aim is to raise the profile of feature films and series in Spanish and Portuguese, to enhance the talent of creators, and to promote international co-production and content commercialization in order to consolidate projects and foster new synergies.

In this edition, the MAI opened a section to host the figure of the Country Corner, so countries such as Mexico, Argentina, Ecuador, Colombia and Uruguay were given a space in the market to promote their regions for locations and tax incentives, to encourage co-productions, and to promote their talent. It served also as an opportunity to participate in the program’s conferences and to be a meeting point with their nationals. The event also saw significant participation from professionals from the Dominican Republic, France, Portugal, Germany, Finland, and Japan.  

130 activities took place. Over 200 world-renowned speakers have participated in 60 high-profile panels. 178 new projects were presented. 25 screenings were held for 160 buyers from 20 countries. 180 international journalists attended. In addition, over 50 entities have taken part in the Ibero-American Audiovisual Market (MAI).