Zipi Rozenblum, Head of Unscripted Formats for Sipur, and Pavel Cherepin, Co-Founder of Heroes Formats, also announced the project from the two war-torn nations will serve as the first series under a new, non-scripted co development and co-production pact between the two companies.
The partnership will focus on the joint creation of a lineup of high-potential shows for the worldwide market from development teams well versed in reality and light, live-action unscripted productions.
In each episode of SupermarketChef unsuspecting shoppers will have to audition to become a culinar star and win a cash prize.