Markets

On the third day of MIPCOM (Cannes, October 15-19), during a press conference hold on Wednesday at the Palais, Lucy Smith, Director of Mipcom confirmed the success of the market with 11 000 delegates from 100 countries. 

“Given the buzz from the stands, what the leaders have said on stage, and the sheer volume of content deals done, it is clear that third party sales and distribution are back - said Lucy Smith - MIPCOM has a unique position of bringing together 100 countries, and that concentration of activity in one place, at one time, can only be a catalyst to the international market overall.”

The healthy participation at this year’s market underlines a vibrant content sales and acquisitions climate, rapidly developing international FAST channel business, and an increased appetite for international co-production partnerships and future facing insights.

Figures released on the penultimate day of the market represent a third year of growth for the mother of all entertainment content markets, with an increase in overall attendance from last year’s 10,800. The total includes a rise in buyers with over 3500 attending in 2023, an increase of 10% year on year, with most hailing from the US, followed by the UK, France, Germany and Spain. Over 320 companies exhibited in and around the Palais des Festivals, including 31 country pavilions, whilst 50 companies made their debut with stands at this year’s market.

Significant delegation increases were seen from China, this year’s MIPCOM CANNES Country of Honour, with their biggest representation since 2019 of over 300 delegates from 40 companies; and also from the Middle East, from where more than 160 buyers visited Cannes, an increase of 50% year on year.

The International Kids Screenings & Co-production Market MIPJUNIOR (13-15 Oct) welcomed over 1200 delegates from 63 countries, with a positive take-up for the newly introduced Friday afternoon pre-opening, confirming its position as the annual meeting point for the Kids sector.

Lucy Smith announced also the dates of the 40th edition of Mipcom, that will take place 21-24 October 2024 with MIPJUNIOR returning to its pre-market slot of 19-20 October 2024.