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Leading entertainment company CJ ENM announced today that it has entered into MOU with the Saudi Arabian content company Manga Productions to commit to a content business partnership.

The two companies will join forces to co-produce and distribute content across all areas of media and entertainment including animation, TV series, films, webtoons, infrastructure, and more. The partnership also aims to mutually enhance talents and human resources.

Manga Productions focuses on the production and distribution of animations and games. It has recently co-produced films with Toei Animation, Japan’s top animation studio, expanding its portfolio of collaborations with various partners in Asia.

Dr. Essam Bukhary, CEO of Manga Productions, commented on the partnership, saying "It would enable the two creative forces to merge and offer exceptional entertainment content to audiences worldwide. The partnership would be an essential opportunity to reach Korean audiences with rich Saudi content for the first time through CJ ENM and introduce Korean creative contents to Arab world.

Koo Chang-gun, CEO of CJ ENM, remarked “Through this partnership with Manga Productions, the leading content company of the Middle East, CJ ENM aims to accelerate its embark into the Middle Eastern market and spearhead the expansion of K-culture within the Middle East. By combining the expertise of both parties, we will produce content that appeals to a global audience and advance our cultural partnership with Saudi Arabia.”

Meanwhile, CJ ENM has previously signed MOU with the Saudi Arabian Ministry of Culture in June 2022 to strengthen the cultural ties. Collaborative efforts between the two countries have expanded to encompass films, music, concerts, and various fields of entertainment. CJ ENM has also successfully hosted the World’s No.1 K-culture festival KCON in Saudi Arabia for two consecutive years since its launch in 2022.