Format

The third series of Home Made Home, which culminated in a partially live final on January 2nd, was once again a resounding success on VTM in Belgium. The reality make-over format, in which young couples renovate three abandoned houses and thereby compete to become the brand-new owners of a dream home, crushed the average market share for the series of 43.3% (18-44, Live +7) in the key 18-44 demo. The final episodes scored spectacular numbers, especially an incredible market share of 49.3% for yesterday’s final (18-44, Live + VOSDAL).

The first season of ‘Home Made Home’ captured the hearts of Belgian viewers in 2021. Due to its roaring success and the amount of unseen footage, broadcaster VTM decided to nearly double the number of episodes and air twice a week, on Tuesdays and Thursdays, for the second and third seasons. Ever since its initial launch, the format has turned into a true national phenomenon, with market shares peaking at over 60% in the key demo in the run-up to last week’s final.

The reality renovation competition format was created and produced by Belgium-based Hotel Hungaria.

Says Be-Entertainment MD Gepke Nederlof: “‘Home Made Home’ is a reality format we are proud to represent. It’s authentic and its genuine reality succeeds in engaging an enormous audience.”