Markets

RX France has announced the successful conclusion of the 61st and final installment of the MIPTV Spring International Television Market held in Cannes, with attendance figures reaching 3,537 delegates from 84 countries. Notably, the event welcomed over 1,100 buyers, while boasting 135 exhibitors, including major studios and distributors, showcasing their offerings across the expansive show floor and pavilions representing 11 countries.

Among the attendees, the majority hailed from France, followed by the UK, USA, Germany, Spain, Italy, Turkey, China, Canada, and Belgium, respectively.

The market commenced with a pre-opening weekend featuring MIPDOC and MIPFORMATS, catering to the documentary, factual, and formats communities. The event's robust 2024 conference program spanned from Saturday to Wednesday, featuring keynotes, exclusive analysis presentations, international screenings, co-production ventures, and forward-thinking summits highlighting areas such as FAST, AVOD, AI, and TECH.

In a separate announcement, RX France disclosed details about the upcoming 40th edition of MIPCOM CANNES, scheduled for October 21-24, 2024, followed by the confirmed dates for the 41st edition on October 13-16, 2025.

Furthermore, an informative session at the market provided insights into the newly revealed MIP LONDON, offering attendees a glimpse into the diverse offerings of the forthcoming multi-genre international market slated to debut in February 2025.

Distinguished by its distinct format and scale, MIP LONDON is set to unfold from February 24-27, 2025, with a pre-opening event on Sunday, February 23, in London's esteemed West End, hosted at the Savoy Hotel and IET London: Savoy Place.

Positioned as a complementary event to the existing London TV Screenings, MIP LONDON aims to address the growing demand for versatile meeting spaces and screening solutions, catering to the burgeoning need for international companies to engage with buyers in London each February