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Satisfaction Iberia has appointed Bruno Pena Calvo to head its production division. He served as production director at Mediacrest's entertainment and documentary arm, brings a wealth of experience, including stints at Banijay Iberia.

Confirming his new role via LinkedIn, Pena expressed excitement about the prospects of collaborating with Satisfaction Iberia's co-founder, Daniel Domenjó, also a former Mediacrest executive, foreseeing "great adventures" ahead.

Following its debut in November, Satisfaction Iberia has been swiftly building its team, recently welcoming David Llanes and Jordi Rosell as key executives overseeing content, international operations, and executive production.

Domenjó, emphasizing the growing interest in Spanish content, established Satisfaction Iberia last year with support from Arthur Essebag and his France-based group, Satisfaction.

Part of the broader Satisfaction Group, which includes entities like Satisfaction, Ah! Production, La Grosse Équipe, Satisfy, Starling, Enibas Productions, and Ellimac Productions, Satisfaction Iberia is primarily focused on entertainment but also ventures into fiction and documentary projects. Its scope spans across Spain, Portugal, Latin America, and the US Hispanic market, aiming to create, adapt, and produce content for various networks and platforms.