Industry

Fox Entertainment and renowned chef Gordon Ramsay are teaming up to launch Bite, a new digital food and entertainment brand based in Los Angeles. Building upon their existing partnership through Studio Ramsay Global, this venture aims to tap into the digital advertising market by offering original digital content, live events, consumer products, and culinary-focused experiences.

Bite will feature a variety of innovative programming, including a digital spinoff of Ramsay's hit show Next Level Chef titled Next Level Kitchen, a culinary competition series named Idiot Sandwich, and an Originals segment highlighting emerging culinary talent. This expansion signifies a major step in Ramsay's and Fox's digital and culinary entertainment endeavors.

In addition to original programming, Bite will provide fans with access to Ramsay's extensive library of recipes, further engaging audiences with his culinary expertise. Moreover, the platform presents a strategic opportunity for Fox to enter the digital advertising space, offering advertisers access to a broad community of food entertainment enthusiasts and creators.