Markets

The TV market with a view, NEM Dubrovnik, revealed the full agenda for its 2024 edition, being held from June 10th to 13th in Hotel Dubrovnik Palace, hosting representatives from more than 260 companies. Major US and European studios and companies will dominate the four-day event, joined by prominent keynote speakers representing the leading brands in the TV industry:

• Bartosz Witak, the newly appointed General Manager, Central and Eastern Europe (CEE) Region, BBC Studios, will share his vision for BBC Studios in the region, insights into the evolving media landscape, and the strategies driving the company’s success

• Nataša Rapaić, appointed CEO of Croatian Telecom from July 1st, 2024, will share her vision for the future of telco industry, ranging from innovative strategies to enhancing connectivity and delivering premium content to insights into the evolving landscape of telecommunications and entertainment, along with her experiences on the journey to the CEO role

• Returning for the second consecutive year, Monty Sarhan, CEO, SkyShowtime will bring insights from SkyShowtime's recent milestone—the launch of their ad-supported plan across all 20+ markets, including Central and Eastern Europe

• During the session called „The streaming war isn't over…“, Jamie Cooke, Group SVP and GM Central Eastern Europe, Middle East and Africa, Warner Bros. Discovery will reveal how WBD ambitiously plans to establish Max as one of the top 3 streaming services in the next 3-5 years

Panel sessions focused on content strategies, insights and trends
Along with keynote speakers, more than 70 speakers have confirmed their presence at 10 panel sessions where they will discuss topics about the importance of content. These topics will also be attractive to more than 145 of the most relevant buyers from Central and Eastern Europe who have confirmed their attendance.
During the “content is king” discussions, panelists will debate:
• The latest and most innovative approaches to content acquisitions, sponsored by Prva TV
• The influence of linear TV on the CEE’s media landscape, and it being reshaped as digital platforms continue to rise in prominence, sponsored by Moonbug
• Strategies for global success of CEE content, sponsored by NEM Zagreb
• The rise of streaming partnerships due to cost-effective business, quality content, and viewership
• Methods of attracting audiences in the region and the formula for the next hit format - should we produce or reproduce?
• TV operators changing the industry daily by entering the streaming space and bundling their streaming services and channels

Exploring the synergy between technology and TV industry
Technology is an essential part of the TV industry and NEM Dubrovnik will again pay tribute to innovative tech companies.
Panel sessions will put technology in focus and panelists will discuss:
• Easy access to a global pool of content for broadcasters who want to monetize on live content, sponsored by SES
• Strategic integration of digital platforms, data analytics implementation, interactive features, expanded content distribution, social media integration, partnerships, innovation investment, and agile decision-making, sponsored by Wurl
• The future of advertising in the CEE region evolving as FAST (Free Ad-supported Streaming TV) and AVOD (Advertising-supported Video on Demand) services gain popularity and begin incorporating ads into their platforms
• The benefits of educated decisions for product, content, and advertisement, sponsored by NPAW and Backscreen

During a special program TV Product Showcase, experts will present solutions for even more effective production, distribution, and consumption.
Gcore will present how they elevated sports broadcaster’s streaming experience, enhancing engagement and quality though AI features, and about upcoming developments that promise to further revolutionize live streaming.
Tech company Answers will present their new platform for interacting with the audience, which allows for the creation of interactive content and activating audiences, giving more to advertisers and broadcasters.
Tech company Bunny.net will highlight the latest innovations in content delivery and explore state-of-the-art techniques and tools designed to meet the demands of modern broadcasting.
Artificial intelligence will naturally be present as a ubiquitous and essential topic, and its future will be presented by top industry experts from companies Omdia, PlumResearch and Maria Valenzuela, senior Media Executive.
Eutelsat Group will present how the company is becoming ever stronger in the resilient DTH market of Central Europe, and how innovative new content and services are creating valuable opportunities for broadcasters and media groups.

Screenings and showcases of fresh content
Major European and US studios will present their newest content:
IDTV (an All3Media Company) will present their strategic approach and showcase their content like the world-smashing hit The Traitors, long-running formats like Lingo or their latest format The Unknown. New and exciting hit crime/thriller Extractors will be presented by Keshet International and TV NOVA/VOYO. Amazon MGM Studios Distribution will showcase its upcoming programming slate, Lionsgate will showcase highlights of their content coming up for the CEE markets and Disney will introduce a slate of US TV Series spanning a variety of sub-genres.

Networking opportunities
One of the things that distinguish NEM Dubrovnik is its unique event locations which take networking to the next level. Influential companies will host several parties to celebrate their successful projects: Max Launch Party will be hosted by Warner Bros. Discovery during the first night at the Rooftop Terrace. Attendees will enjoy the sunset over the incredible view of the Adriatic. Eutelsat Group and Wurl will gather attendees at the spectacular Vala Beach whose rocky landscape is surrounded by sea. Paramount Global Content Distribution will host an after-work happy hour at the Pool Terrace, above the hotel pool. A trip to Dubrovnik’s Old Town will be provided by the company Pickbox. The 10th anniversary of the company launch, as well as the streaming service Pickbox NOW, will be a great occasion for a party well into the night.

The TV market grew by 40% in comparison to last year
Since its last edition, the TV market has expanded its exhibition and meeting area by 40%. Besides the regular Mare Area where the exhibition part TV market takes place, an expanded part called Sunset Area will take place on the ground floor of Hotel Dubrovnik Palace, near the Sunset Bar.
Companies who will exhibit their products and services at the TV market are:
A1 Group, Agitrop, All3Media International, Amazon MGM Studios Distribution, Atresmedia, Backscreen, Beta Film, Bunny.net, Blue Ant Media, CosmoBlue Media, Czech Television, Gcore, Global Agency, Green Streams, Intellecta - syndication partner of Disney Star India for Europe, Inter Medya, Inverleigh, Kanal D, Mediaset Espana, Mediatranslations, MISTCO, ModernTV, Moonbug Entertainment, Movistar Plus+ International, Newen Studios, Onza Distribution, Pickbox, Rabbit Films, Radio and Television of Slovakia (RTVS), Rai Com, Sandbox Group, Scalstrm, SES, SIC International Distribution, Solutions 4 Media, SPI International (a Canal+ Company), Studiorum, Telekom Srbija, The Mediapro Studio, Thema, A Canal+Company, Tivio Studio, tmc Content Group, Turkish Radio Television Corporation, Vimond Media Solution, Warner Bros. Discovery and Warner Bros. International Television Production.

More information can be found on the official website NEM Dubrovnik 2024.