Format

In an exclusive interview with Formatbiz at the NEM event in Dubrovnik, Izzet Pinto, CEO and Founder of Global Agency, shared exciting news about his latest project. Pinto revealed that he will be launching a top-secret format at the upcoming Mipcom in October, promising it to be his most ambitious project yet.

"Since the creation of Global Agency, my biggest passion has been creating my own formats," Pinto said. "We have had good luck with selling formats from independent creators like and 'Shopping Queen,' which have aired 2000 episodes on M6 in France and 3000 on Vox TV in Germany. But as a creative person, my dream since 2010 has been to create a format that will be a mega hit."

Over the years, Pinto has developed 11 formats, including successes like "Keep Your Light Shining" and "Good Singers." Despite these achievements, his ultimate goal has been to create a format that would be adopted in over 50 territories. "The best we’ve reached so far with my own format is 12 editions of 'Keep Your Light Shining,' It’s a success, but my biggest dream is to have a format that goes beyond 50 territories," he explained.

Now, Pinto is confident that he has found the idea that will achieve this dream. "I am 100% sure about it. We are launching the format at Mipcom on October 20th, Sunday at 3 p.m. in Saint-Tropez," he announced.

Pinto is introducing a unique sales strategy for the launch. "First come, first served. No bidding wars. I will invite everyone there and fly them in with helicopters for a vip lunch and screening session. The pitch will be made on-site, and whoever commits first will be on board. It’s a very unique technique," he revealed.

This new factual entertainment show stands apart from his previous shows. Pinto has already pitched the concept to several industry insiders, all of whom have given it high praise. "I pitched it to 8-9 people, and all of them said it’s amazing. I think I finally have the next big hit," he said, visibly excited.

The title of the show remains a closely guarded secret, set to be unveiled at the launch event. "I will announce the title there. It’s a dream come true for me," Pinto concluded.

Stay tuned for more updates on this groundbreaking format, only at Mipcom on October 20th.