Format

Banijay Rights lands Big Brother deal in Malta

Banijay Rights lands Big Brother deal in Malta
Banijay Rights, the global distribution arm of content powerhouse, Banijay Entertainment, announces a brand-new commission for its hit format Big Brother, marking the 70th international adaptation of the superbrand. PBS-owned TVM in Malta will launch the show later this year, with greatt on board as local producer.
 
The agreement was brokered by Marion Vergnaud, SVP Iberia, Italy and Malta, Banijay Rights, who said: “A pioneering format with consistently excellent ratings, Big Brother needs little introduction as a global television hit. We are thrilled to be working with our local broadcast and production partners on this new version in Malta, and we relish the opportunity to delight an even wider audience.”

Mark Grech, co-founder of greatt Company limited, added: “greatt is committed to bringing the best shows to Malta, and producing this latest version of Big Brother epitomises what we can do on the island. We look forward to generating incredible results on this remarkable Banijay Entertainment format.”

Banijay Entertainment’s Big Brother has had 69 adaptations, over 550 seasons, and 36,000 episodes. More than 8,500 housemates have participated, with over 6,400 live evictions, amassing over 90 million social media followers worldwide. It remains a top format, launching in four new markets in 2023, totaling 13 territories.

The show features strangers living in isolation under constant surveillance in the Big Brother House. They compete in challenges to avoid eviction until the final two face off, and one wins the grand cash prize.

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