Pier Silvio Berlusconi, CEO of MFE-MEDIAFOREUROPE, revealed the company’s robust financial performance for the first half of 2024. During the “Evening with the Press” event, held at the renowned Mediaset studios, on Tuesday, July 16, Berlusconi detailed the impressive growth in advertising revenues and EBIT.
He highlighted a notable increase in advertising revenues across Italy and Spain, with a growth rate of +6.7% compared to the same period in 2023. This achievement surpassed prior expectations, showcasing the Group's effective strategies in capturing a larger share of the advertising market.
Further underlining the company’s strong financial health, Berlusconi announced an 11% increase in consolidated EBIT for the first six months of 2024. This surge reflects MFE-MEDIAFOREUROPE's operational efficiency and strategic investments in content and technology.