Industry

Nadiadwala Grandson Entertainment (NGE), helmed by renowned filmmaker Sajid Nadiadwala, and Banijay Asia, a leading production company under the global Banijay Entertainment umbrella, have announced a strategic collaboration. This alliance aims to create a series of original productions and adaptations of international hits, ushering in a new era of premium content tailored for Indian and global audiences.

This partnership brings together two titans of the entertainment world. NGE, known for delivering blockbuster films and engaging content across genres, and Banijay Asia, recognized for its innovative approach to content creation, are set to combine their expertise to produce cutting-edge entertainment. This collaboration signals a significant move towards diversifying and enriching the content landscape in India and beyond.

Sajid Nadiadwala, Founder, Nadiadwala Grandson Entertainment said: "At NGE, we have always strived to deliver top-notch entertainment to Indian audiences. Partnering with Banijay Asia to create cutting-edge content across genres and formats is a thrilling venture for us. Our vision has always been to push the boundaries of entertainment, and this partnership is a significant step towards achieving that goal. This is just the beginning of a long and fruitful collaboration with Banijay Asia, and we look forward to this creative synergy."

Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India echoed:  "We are excited to partner with Sajid Nadiadwala, a visionary whose contributions to Indian cinema are unparalleled. He has given audiences hit franchises like Housefull, Baaghi, and Kick, as well as content-driven films like Chhichhore and Super 30. His dedication to filmmaking and his ability to connect with Indian and global audiences make this partnership an interesting one. This collaboration further reinforces our commitment to producing high-quality content that resonates with audiences across the globe. With Sajid's creative vision and our expertise in content creation, we are poised to set new benchmarks in the world of entertainment."

This collaboration is poised to introduce an exciting lineup of series and films that will blend Nadiadwala's rich storytelling with Banijay Asia's production prowess. By focusing on both original content and adaptations of international hits, the partnership aims to create a diverse portfolio that appeals to a broad spectrum of viewers.