Kids

Mermaid Magic, the brand-new Italian series created and produced by the multi-award-winning visionary genius Iginio Straffi, has debuted at the top of the Kids TV Series category. Launched on Netflix on August 22, it has captivated both adults and children around the world, making it the most-watched series in over 50 countries, including the United Kingdom, France, Germany, the United States, Canada, Australia, New Zealand, Mexico, and Brazil, as well as Singapore, South Africa, and Turkey!

This truly global success, which is fundamentally Italian, proudly reaffirms the extraordinary creativity and quality of "Made in Italy" animation, consistently able to interpret the audience's dreams while being mindful of positive values and messages—in this case, ecological awareness.

Mermaid Magic addresses current issues affecting our planet, such as environmental protection and ocean conservation, without losing sight of the magic that distinguishes all Rainbow productions.

The series—which tells the adventures of the fearless Princess Merlinda and her warrior mermaid friends, Sasha and Nerissa, as they fight against the evil pirate Barbarossa—transports adults and children into the underwater universe through breathtaking, high-quality images.

"For three years, we have dedicated ourselves to a project in which Rainbow has fully showcased the professionalism of its creative team. This was made possible thanks to a significant financial investment that allowed us to achieve the desired quality for this truly rich series. We are now satisfied to see our international credibility confirmed, which has been steadily growing over the years," commented Iginio Straffi, Founder and President of Rainbow. "I have always believed in and focused on Italian creativity in the production of animated series. Mermaid Magic is confirming that the Italian approach to animation can be competitive with the world's best."