Format

CJ ENM is set to make waves at MIPCOM 2024, introducing two highly anticipated original formats: Trust or Lust and Artistock Game.

Trust or Lust is a daring couples’ psychological experimental show which will test each couple’s trust towards each other. Four couples begin the journey with $500,000, tasked with keeping their winnings intact over the course of 10 intense days. Throughout the experience, couples face a series of provocative missions designed to test their trust, instincts, and emotions. Secrets, temptations, and jealousy slowly unravel, pushing relationships to the brink. The format introduces two key spaces: the Secret Folder Room, where participants can view revealing videos of their partners at a price, and the Confessional Room, a private space for sincere, no-cost conversations. The show builds to a climactic finale, where the couple with the most money retained must answer the ultimate question: Can they walk away with both the cash and their relationship intact?


On the other hand, Artistock Game is an innovative music survival show that transforms artists into tradable assets. Originally broadcast on CJ ENM's Mnet, known for its flagship format I Can See Your Voice, which ran for 10 seasons, this show introduces a fresh concept by merging music with finance. A total of 48 artists—ranging from idol singers to influencers and producers—compete to elevate their stock value through electrifying performances and live-streamed missions. The twist? Viewers act as investors, buying and selling shares in their favorite artists, while a panel of celebrity experts offers guidance. Artists with the lowest stock values are eliminated, and the one with the highest stock at the end wins a life-changing grand prize. Artistock Game uniquely merges music and finance, creating an immersive experience where the public's investment decisions shape the outcome.

Diane Min, Head of Format Sales at CJ ENM, shared her enthusiasm: "We’re thrilled to introduce these formats at MIPCOM 2024. Both Trust or Lust and Artistock Game push the boundaries of traditional television, engaging viewers in new and dynamic ways. We believe they have the potential to resonate with international audiences, offering a fresh blend of entertainment, emotion, and interactivity."