Format

After much anticipation, the day finally arrived when Izzet Pinto, CEO of Global Agency, revealed the name and concept of the secret format he had teased earlier during an exclusive interview with Formatbiz at Nem Dubrovnik last June. The grand unveiling took place after an idyllic boat trip from Cannes' Old Port to the luxurious shores of Saint Tropez, where Izzet hosted a select group of international buyers. Dressed all in white, as required by the chic dress code, the group arrived at Orange Beach, transported by sleek, high-end vehicles.

Once there, Izzet treated the group to a first look at the trailer for his latest creation: Celebrity Dreams. Speaking passionately about the show, he explained, "It’s a great show to make dreams come true. But when we don’t know the people we’re watching on TV, it’s hard to connect. On the other hand, everyone is obsessed with celebrities. Hundreds of millions of people follow a single celebrity. So I thought, what better than to follow the stories of celebrities? People often assume they have everything – money, fame, success – but that’s not always true."

Izzet emphasized how many celebrities struggle with personal pain and challenges, referencing the infamous "27 Club" as an example. “Think about the 27 Club—many of them passed away at that age. Why? Because they lived amazing but challenging lives, often finding it hard to cope with pain and reality.”

Each episode of Celebrity Dreams will focus on fulfilling a specific dream of a different celebrity. Izzet highlighted the emotional depth of the show, which not only shines a spotlight on the stars but also tells the story of the production team working tirelessly to make these dreams come true. He shared an inspiring anecdote about a billionaire from India who found his happiest moment not in his wealth or awards but in helping children in need, a sentiment that mirrors the essence of the show.

To create a truly unique and visually stunning experience, Izzet collaborated with an award-winning art director, known for their accolades at the Cannes Lions, to design the show's logo and artwork, which will be prominently displayed on the Majestic Billboard.

But the surprises didn’t stop there. In a groundbreaking move, Izzet revealed that for the trailer, they used AI technology to clone the voices of Hollywood stars and create a mash-up of their dreams. "It might feel like the show is already produced, but it’s actually a mix of AI-generated voices and images, giving a taste of what's to come. You may even see headlines like, ‘Izzet Pinto in jail for cloning their voices.’ Who knows?" he joked.
At the end of the presentation, Izzet also announced that Propagate got the licence of it for the US Market.