FormatBiz | Edgar Sanjuan of Emogg Unveils Emotion-Capturing Camera at Conecta Digital in Madrid

At Conecta Digital in Madrid (Serreria Belga, November 5-6, 2024), Edgar Sanjuan, founder and CEO of Emogg, introduced a conversation about the AI-powered camera that captures and interprets audience emotions in real time. This innovative technology, designed to read facial expressions and body language, offers presenters a live analysis of their audience's reactions, allowing them to adapt their approach based on engagement and emotional cues like interest, joy, or confusion.

The core of Emogg’s technology is an intelligent camera capable of scanning and analyzing facial expressions, micro-expressions, and physical cues of audience members. This AI-based system then interprets these cues to measure emotional responses, including interest, joy, surprise, boredom, and confusion. The technology employs advanced algorithms trained on vast datasets of human expressions, enabling it to interpret reactions with remarkable precision and subtlety.

Sanjuan explains, “Our goal was to create a system that understands the audience on a deeper level, allowing presenters to respond to their reactions in real time. By tracking emotional engagement throughout a session, speakers can adjust their tone, pacing, or approach to better resonate with the crowd.”