Markets

The market showcased the successful implementation of its upgraded online matchmaking platform, enabling over 8,000 one-on-one meetings. This innovation, along with the presence of 28 debuting distributors, elevated the event’s reputation as a hub for both emerging and established players in the audiovisual industry.

Maria Perez-Bellière, MIP Cancun director, noted the unique combination of productivity and personal connection that defines the event. “The essence and potency of MIP Cancun has always been the mix of personal and productive, in making meeting, networking, and deal-making as simple as possible from breakfast to bedtime,” she said, highlighting the positive reception from attendees.

The program was packed with insightful panels, screenings, and keynote presentations that reflected the evolving trends in the Latin American and global content markets:
Opening Keynote: Pilar Blasco, CEO of Banijay Iberia, delivered a powerful address discussing the future of storytelling in an increasingly competitive and diversified industry.
FAST & Global Summit: This session explored the growth of Free Ad-Supported Streaming Television (FAST) platforms in Latin America, featuring expert insights and innovative strategies for content monetization.
Turkish Content in Focus: Turkish companies Global Agency, Inter Medya, and Calinos Entertainment presented exclusive screenings of their latest dramas, including Valley of Hearts (Siyah Kalp – Corazón Negro) and Tuzak. Inter Medya also announced a landmark content deal with TVN Panama, which included 14 feature films and popular series.

The event was not just about business but also fostering community and collaboration: WAWA Networking Breakfast: Organized by the Worldwide Audiovisual Women’s Association, this session provided a platform for women leaders in the industry to connect and share their experiences.

Dom Serafini, the esteemed editor of VideoAge, described MIP Cancun as “a vibrant, focused marketplace that has grown to become a must-attend event for anyone serious about content in the Latin American space.” He praised the accessibility of the venue and the seamless organization, noting the strategic mix of scheduled meetings and spontaneous interactions that characterize the market.

“Screenings and showcases from top distributors offered a glimpse into the future of content trends in Latin America, especially the increasing demand for Turkish dramas and FAST-ready formats,” Serafini added. He also highlighted the importance of discussions around IP expansion, which are critical as the industry looks to diversify revenue streams and maximize the lifespan of popular properties.

As the curtains close on this edition, all eyes turn to next year, with the dates already set for November 18-21, 2025. With its innovative programming and focus on forging meaningful connections, MIP Cancun continues to be a cornerstone of the Latin American content industry, driving collaboration and creativity in an ever-changing landscape.

Photo: Videoage's Director Dom Serafini with Ana Cecilia Alvarado, CEO MIP Cancun 2024: A Vibrant Marketplace for Latin American Content