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Maria’s insights focused on the transformative role of Free Ad-Supported Streaming TV (FAST) platforms, which are emerging as crucial players in the recovery. Platforms such as Tubi, Pluto TV, and Samsung TV Plus are scaling rapidly, reshaping content distribution and opening new doors for creators. Samsung TV Plus alone boasts over 200 million monthly active users, while Roku and Pluto TV engage 140 million and 80 million users respectively.
“These platforms are no longer just repackaging library content into themed channels,” Maria explained. “They are now actively pursuing original and exclusive productions, presenting enormous opportunities for content producers to establish partnerships with these growing players.”
Additionally, consumer electronics giants like Samsung and LG are becoming influential collaborators. By launching exclusive FAST channels and original productions, these companies are carving out their own space in the competitive media ecosystem. For example, Samsung TV Plus and LG Channels are increasingly aligning their strategies with content creators, blending hardware innovation with unique media offerings.
Maria highlighted that these partnerships represent a new horizon for content creators. While FAST platforms and hardware companies may not fully finance original productions, co-productions with established studios and strategic distribution deals across multiple channels provide a balanced approach. This reduces financial risks while expanding audience reach.
She cited notable examples like Amazon’s partnership with Samsung TV Plus, which debuted The Rings of Power on the platform ahead of its second season on Prime Video. Similarly, LG’s launch of exclusive FAST channels in the US and Europe demonstrates the potential of these collaborations to drive unique and appealing content.
Omdia’s consumer research underscores that original and exclusive content remains a significant driver for video service subscriptions. This demand extends to free platforms, amplifying the opportunities for producers who can align their content strategies with the preferences of modern audiences.
“These developments mark a pivotal moment,” Maria emphasized. “By tapping into the potential of partnerships with FAST platforms and hardware companies, content creators can unlock new revenue streams and build lasting relationships with diverse audiences.”
“These platforms are no longer just repackaging library content into themed channels,” Maria explained. “They are now actively pursuing original and exclusive productions, presenting enormous opportunities for content producers to establish partnerships with these growing players.”
Additionally, consumer electronics giants like Samsung and LG are becoming influential collaborators. By launching exclusive FAST channels and original productions, these companies are carving out their own space in the competitive media ecosystem. For example, Samsung TV Plus and LG Channels are increasingly aligning their strategies with content creators, blending hardware innovation with unique media offerings.
Maria highlighted that these partnerships represent a new horizon for content creators. While FAST platforms and hardware companies may not fully finance original productions, co-productions with established studios and strategic distribution deals across multiple channels provide a balanced approach. This reduces financial risks while expanding audience reach.
She cited notable examples like Amazon’s partnership with Samsung TV Plus, which debuted The Rings of Power on the platform ahead of its second season on Prime Video. Similarly, LG’s launch of exclusive FAST channels in the US and Europe demonstrates the potential of these collaborations to drive unique and appealing content.
Omdia’s consumer research underscores that original and exclusive content remains a significant driver for video service subscriptions. This demand extends to free platforms, amplifying the opportunities for producers who can align their content strategies with the preferences of modern audiences.
“These developments mark a pivotal moment,” Maria emphasized. “By tapping into the potential of partnerships with FAST platforms and hardware companies, content creators can unlock new revenue streams and build lasting relationships with diverse audiences.”
Maria Rua Aguete’s presentation at Content London painted a picture of an industry poised for a comeback. The rise of FAST platforms, coupled with the proactive engagement of hardware companies, signals a reshaping of traditional distribution models. As these players seek to differentiate themselves in an increasingly crowded market, the opportunities for producers are vast and diverse.
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