Format

Banijay Acquires Global Rights to Hit Reality Format My Name Is Gabriel

Banijay Acquires Global Rights to Hit Reality Format My Name Is Gabriel
Banijay Entertainment has acquired the worldwide format rights to the reality series My Name Is Gabriel (Korean title: "My Name Is 가브리엘") from TEO Corp. This reality format immerses celebrities in unfamiliar environments, assigning them new identities as they experience life swaps. The original series, produced for JTBC and Disney+, features prominent Korean stars such as Park Bo Gum, Ji Chang Wook, Park Myung Soo, Yeom Hye Ran, and Gabee, each stepping into the life of another person for 72 hours in various international locations.
In My Name Is Gabriel, celebrities are given new names and live as ordinary individuals in foreign settings, allowing them to build bonds with strangers and gain unique perspectives. For instance, Park Bo Gum spent his 72 hours in Dublin, Ireland, while Ji Chang Wook traveled to Guadalajara, Mexico. 
Helen Greatorex, Head of Format Acquisitions at Banijay Entertainment says: “My Name Is Gabriel is a clever reality format which strips back the identity of well-known faces and brings them back to earth with a bump, as they get to experience the lives of everyday people, without the trappings of celebrity. The universality of celebrity culture makes this format ideal for the international market, and we are confident it will appeal to local buyers.”
The series premiered on June 21, 2024, and is available for streaming on Disney+.

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