Industry

Fredrik af Malmborg, the former chief of Eccho Rights and a seasoned veteran of the international TV industry, has unveiled his latest venture Dubhun, a  startup that leverages AI technology to redefine dubbing services for the global entertainment market.

Dubhun aims to address the growing demand for efficient, high-quality dubbing solutions in an increasingly interconnected media landscape. By combining advanced artificial intelligence with creative human input, the company provides scalable, cost-effective dubbing options tailored to the needs of producers and distributors across multiple genres

“As the appetite for international content continues to grow, the demand for fast, affordable, and culturally nuanced dubbing solutions is greater than ever,” said af Malmborg. “With Dubhun, we’re using cutting-edge technology to bridge the gap between creators and audiences, making it easier for stories to transcend language barriers.”

Joining the Stockholm-headquartered firm are Irina Divnogortseva and Sibel Levendoglu Martin, both of whom bring extensive industry experience and regional expertise.