Against All Odds takes viewers on an inspiring journey into the heart of Sweden’s iconic Vasaloppet, the world’s largest cross-country ski race. Over 15,000 participants tackle the 56-mile challenge annually, but the sport has historically always lacked diversity. In this all-new format, this is tackled head-on, as five celebrities from non-Swedish backgrounds are followed as they embark on the race – not just testing their physical limits, but exploring the sport’s cultural significance, and championing inclusivity.
Through a unique programme, under the mentorship of Sweden’s most awarded cross-country skier, the celebrities transform from complete novices to bona-fide skiers, while celebrating diversity in the world of winter sports.
Madelene Hansson, CEO of Meter/ Jarowskij says: “Through moments of laughter, raw emotion, and triumph, Against All Odds is a journey of growth and perseverance, showcasing Sweden’s sporting heritage, while striving make it welcoming to all. Our public broadcaster, SVT, is a hugely collaborative partner as we highlight our treasured Vasaloppet, working to make this incredible sport open to everyone.”
Led by Madelene Hansson, Meter/ Jarowskij is the creative force behind iconic global non-scripted brands, MasterChef, SAS: Who Dares Wins, Good Luck Guys, LEGO Masters, Fort Boyard, and locally-created titles like Wild Kids and Luxury Trap.
