Markets

Laurence Herszberg, founder and general director of Series Mania, has announced the prestigious lineup of guests and speakers for the highly anticipated 7th edition of the Lille Dialogues. This international summit will take place on the third day of the Series Mania Forum, March 27, bringing together key industry leaders to foster international cooperation and discuss the challenges facing the television industry today.

The 2025 edition will feature thought-provoking panel discussions and keynotes delivered by top executives, all centered around the theme: Post Peak TV: Challenging Times Ahead. Key topics include artificial intelligence, funding challenges, and shifting audience behaviors.

“After a period of euphoria, the audiovisual industry is now facing three major challenges from our perspective. First, a funding crisis marked by an intense battle to capture advertising budgets. Second, a sociological challenge, linked to this advertising crisis, given today’s younger generations’ shift to social platforms. Finally, an industrial revolution, driven by the undeniable impact of artificial intelligence,” stated Herszberg. “Thanks to the Lille Dialogues, we look forward to curating insightful discussions and collaborative solutions that address these pressing issues.”

Keynotes
Keynote ARTEBruno Patino, CEO, Arte
Keynote France TélévisionsDelphine Ernotte Cunci, CEO, France Télévisions
Keynote ITV StudiosRuth Berry, President of International Distribution, ITV StudiosRuth Berry will participate in a fireside chat discussing how content owners must adapt to changing consumer habits, navigating multiple business models simultaneously.
Keynote M6David Larramendy, Chairman of the Management Board, M6 Group
Keynote TF1Rodolphe Belmer, CEO, TF1 Group
Keynote Warner Bros. DiscoveryGerhard Zeiler, President of International, Warner Bros. DiscoveryZeiler will share insights on how Warner Bros. Discovery is tackling industry disruptions, expanding its premium streaming service, Max, while optimizing networks, TV, movie, and game studios.

Panel Discussions
Welcome Address by Series Mania President Anne Bouverot
All Eyes on Advertising Budget: What are the impacts on content creation?
Fast Forward – The AI Revolution: What will our industry look like in five years?
Deepfake & Algorithms: How should we develop critical thinking in viewers?
Preserving A Virtuous European Model: The challenges of the 2026 AVMS revision
Confirmed Speakers
Erik Barmack, CEO, Wild Sheep Content
Antoine Bayet, Head of Editorial, INA
Marianne Carpentier, Head of Emerging Technologies, TF1
Johann Choron, Head of Gen AI for Media & Entertainment, Google EMEA
Gregory Dray, Co-Founder, Animaj
Mathilde Fiquet, Secretary General, CEPI
Susana Gato, President, CEPI
Amélie Lacourt, Legal Analyst, European Audiovisual Observatory
Jean-Paul Philippot, Administrateur General, RTBF
Guillemette Picard, SVP Production Technology, Ubisoft (On professional development leave)
Grégoire Polad, Managing Director, ACT
Sally Reynolds, Chief Operating Officer, Media & Learning Association
Femke Wolting, Showrunner & Co-Founder, Submarine