Markets

The leading global television and digital content market, MIPTV takes place in Cannes, France from April 9-12, 2018.

As part of MIPTV’s overall “Creators in Demand” theme, Henick’s keynote will outline how the current landscape is about creativity and sourcing good ideas to make compelling content. Platforms and media are seeking ways to go into long-form quality content, and BuzzFeed is really owning this space, amplifying its original digital news and entertainment activity.

In his role as head of Los Angeles-based BuzzFeed Studios, Henick helps construct show and talent models for growing the entertainment company made up of full-time multi-hyphenate creators. He also extends BuzzFeed’s talent pool and intellectual property to external productions, working with his team to find BuzzFeed content for ideas that could be turned into external development projects for TV series or feature-length films. Prior to joining BuzzFeed, Henick had spells working for comedy writer-producer Judd Apatow and for Pop Up Video, and has consulted for several media startups in Los Angeles.

“This year’s Creators in Demand central theme underlines the need to discover new voices and the next generation of showrunners. In a world where all channels and platforms want to super-serve their fans, the unprecedented demand for new shows is generating new opportunities for creator-driven stories. At the same time, rocketing budgets need ground-breaking new financing models, meaning it is all about finding genuine partners to help create great stories and great brands. Regardless of the content genre and the size of the screens, creators and talent have become the most valuable resource,” said Laurine Garaude, Director of Television at Reed MIDEM, which organises MIPTV.

With the launch of the inaugural gold-standard international series festival CANNESERIES, alongside MIPTV and the new Cannes Drama Creative Forum, In Development, taking place on April 10 and 11, MIPTV will be the biggest week in TV. Combined MIPTV, CANNESERIES and In Development will fast-track new drama productions at an international level.