Industry

Global producer and distributor Endemol Shine Group today announced that Big Brother Italy will be the first format to use the innovative new cloud-based production workflow system, built on Microsoft Azure since the two companies joined forces last year.
Produced by Endemol Shine Italy, their fifteenth series of Big Brother will launch later this month and will use the new system for video, audio and editing.

The Big Brother Italy house has 106 cameras and 96 wil be in high definition using the new technology. With the innovative system, filming can now be controlled remotely and will streamline the production process. Also integrated in the technology is an automated sound mixing and faster editing system.

Lisa Perrin, CEO of Creative Networks at Endemol Shine Group says; “This cloud based workflow system has totally transformed the production process, giving unprecedented creative freedom and it’s hugely exciting that Big Brother in Italy is the first of our formats to launch this technology. We’re expecting the forthcoming season to be more entertaining than ever before with richer content for viewers and fans.”

Reality juggernaut Big Brother originally launched in the Netherlands in 1999 and this year 23 series are confirmed across 19 countries including major markets such as UK, USA, Brazil, India and many more. Earlier this year the first ever celebrity version aired in the US on CBS and launched as the number one show across all television, consistently beating live coverage of the Winter Olympics.

Endemol Shine Group and Microsoft joined forces to introduce an innovative new cloud-based production workflow system, built on Microsoft Azure in to Endemol Shine Group’s productions. The two companies are collaborating on a new production system and cloud service, utilising the latest cloud technology, analytics, APIs and biometrics, to develop advanced workflow applications and consumer facing apps.