Format

Facebook and Fremantle have struck a deal to launch new international versions of the interactive game show Confetti, which is being adapted in the U.K., Thailand, India, Vietnam and the Philippines for Facebook Watch.

Confetti was introduced in July in the U.S. The show is also being adapted in Canada and Mexico, produced by B-17 Entertainment. Confetti is an interactive game show that challenges viewers to answer pop culture trivia questions for a chance to win a cash prize. The format is developed by B-17’s Thumb Candy.

Matthew Henick, head of content strategy and planning for Facebook, commented: “Confetti has shown us the power of combining traditional entertainment formats with the social, people-centric advantages of video on Facebook. People who played with their friends were significantly more likely to tune in to the next episode and play again versus people who played alone. It made perfect sense to partner with Fremantle, a leader in the gameshow space, to bring Confetti to audiences around the world. We are also incredibly excited to take all of the tools that we developed for Confetti and give them to our global partners to create their own community-driven reinventions of the game show.”

Rob Clark, director of global entertainment at Fremantle, added, “We’re excited to combine our market-leading expertise as entertainment producers with Facebook’s global community to evolve the game show for new audiences around the world. Our family of producers gives us the reach and ability to customize the show for local audiences.”