Format

Armoza Formats has today announced that new prime time factual entertainment format Singerella, has been taken in Thailand. The local rights to the show have been acquired by production company, Context Media.

Most recently it was announced that Singerella had been taken in the UK by Bandicoot TV (backed by the Argonon Group).

Singerella (60’) is the feel-good show in which each week, one girl with unfulfilled musical dreams will get a fairytale surprise! Life has taken our talented and unsuspecting “Singerella” away from her music but now a top industry icon will give her the chance of a lifetime to sing with them in front of thousands of people. She will finally get the opportunity to experience the spotlight in the most magical way, an opportunity that could change her life forever.

Peter Jenetsky, Managing Director of Context Media, “Context Media is delighted to continue our close association with Armoza Formats in the Asia Pacific region and we are particularly excited to introduce Thai broadcasters to the charms of ‘Singerella’. It is an emotionally powerful concept, and a refreshing take on TV talent shows in a market where audiences remain hungry for the genre. The local production has already attracted some of Thailand’s biggest and brightest music and media personalities, interested in helping us make dreams come true for our Thai Singerellas!”

Avi Armoza, CEO of Armoza Formats, “‘Singerella’ fills the broadcasters’ need for a feel-good and value-adding show, with a classic and simple story-telling spin that will enchant viewers. We are looking forward to working with Context Media and helping bring the Thai viewers’ dreams to life.”