Format

Israeli broadcaster Keshet has unveiled more details about an upcoming major reality show, which will reportedly launch end January. ‘2025’ is seen as a mix between ‘Big Brother’ and the movie ‘The Truman Show’.
Keshet keeps many details about the programme under wraps and states that most of the details will be unveiled in the first episode. Though according to reports the show would pit a varied group of contestants against each other inside an entire fake city constructed for the show. The past week, the network began to tease ‘2025’ and promote it on social media, creating an Instagram profile for it, unveiling the new logo and publishing photos of a restaurant, a clothing store and a bank – before deleting them all. The set has been built on the outskirts of Yavneh, a city south of Tel Aviv. Keshet International is expected to unveil the series/format to international media outlets – and potential buyers – at the NATPE conference in Miami.
The network has obtained rights to air the show 24 hours a day, seven days a week on Keshet 12. A promotional trailer for the show was leaked – accidentally or strategically – several months ago and stated: “In this place, a city will be built; a city in which everyone starts out on equal footing. No matter where they come from, what they’ve accomplished or how hard they’ve fallen. When they get to the city, the game begins. Whoever knows how to play it will reach the pinnacle. Whoever doesn’t has no place in the city.”
The show will be produced by Yoram Zak and hosted by Erez Tal and Corrin Gideon. All three worked in the past on Israel’s ‘Big Brother’, until it moved from Keshet to Reshet in 2018.