Format

all3media international has secured the first adaptation of Gordon Ramsay’s 24 Hours to Hell and Back, which airs in Russia on CTC Media’s Che channel.

The Russian adaptation launched on Che on February 15 and airs weekly. The 20×1-hour series is produced in-house by CTC Media.

Known locally as <em>Superchef</em>, the show stars restaurateur and host Aram Mnatsakanov, who previously led the adaptations of Ramsay’s Hell’s Kitchen and Kitchen Nightmares in Russia and Ukraine, respectively.

Mnatsakanov commented: <em>“The most difficult thing is to change the mentality of people that run a restaurant. In most cases, unsuccessful restaurants belong to people for whom this work has become a routine. I need to try and make them believe that their lives can be bright and interesting, be engaged in this business only and never treat their work only as a means for making money.”</em>

Debra Bergg, sales manager for Russia, Ukraine, CIS and Baltics at all3media international, added: <em>“Gordon Ramsay’s 24 Hours to Hell and Back is an innovative culinary-based format that delivers so much more than a show about cooking. It delves into all the globally relevant challenges of running a successful business, while also offering amazing inspiration from a legendary chef and one incredibly tough deadline. We’re very pleased to sign our first format partnership with Che channel, one of CTC Media’s newest channels—they have selected Gordon Ramsay’s 24 Hours to Hell and Back as a key headline title to complement the recent rebrand. It’s the perfect home in Russia for this fast-paced format and I know audiences will be gripped by Aram’s 24-hour journey with each restaurant owner, with drama, entertainment and emotion packed into each episode.”</em>