Format

The Story Lab is bringing to MIPTV No Sleep No Fomo, which drops two celebrities into a city with a time limit of just 60 hours to complete the ultimate bucket list.

Fotini Paraskakis, the company’s executive VP for entertainment, calls it a “high-adrenaline travel format, which can be formatted using global talent to attract the younger demographic. It is scalable and flexible as a format and can play out across an array of platforms.”

The Story Lab is also introducing Street Stars, which gives buskers and grassroots talent the opportunity to perform for the public and online communities, and Kick the Habit, which challenges well-known celebrities to quit smoking for good. “Kick the Habit takes a regular health-awareness show and turns it on its head,” says Paraskakis.

“The Story Lab is committed to supporting innovative content ideas and great talent,” she adds.