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Reed MIDEM has outlined the first phase of its transformation of MIPTV 2020 with a redesign of the exhibition.

MIPTV 2020, which is set to take place March 30 to April 2, will have a dual focus on content distribution alongside content development, in a move that offers “two markets in one.” The event will be redesigned in the three principal halls including Palais -1, Riviera 7 and Riviera 8, where 80 percent of the exhibition takes place.

The new format is the first of planned changes to be unveiled in the coming months following a wide-ranging industry consultation.

Laurine Garaude, director of Reed MIDEM’s television division, said: “Flexibility is a top priority for our exhibitors, and this came through very strongly in our industry survey earlier this year. So, in redesigning MIPTV we have been inspired by new agile workspace concepts such as WeWork, and will be transforming the way the Palais can be used. We will offer solutions that are both affordable and premium, paying attention to company branding and personalization which are both very important to the industry.”

Lucy Smith, who is spearheading the transformation of MIPTV, added: “We have brought in these changes in close consultation with our exhibitors and are now beginning to bring this new vision to life with many of them, with very positive feedback so far. We are confident that this first major phase, along with a new buyers program and changes to the schedule and format that we will unveil over the coming months, will streamline and transform the MIPTV experience.”