The second series of The Voice Senior kicked off on RTL4 in the Netherlands last Friday evening and scored fantastic ratings. With almost 1.5 million viewers, the first episode was number 1 in key demo (bds 20-49) with a 26.8% market share.
Alongside the success in the Western World, the heartwarming format continues its span internationally, with the most recent new commission in Cambodia for the format, with broadcaster Hang Meas. This brings the total number of territories that have licensed the show to 11, ranging from the Middle East to Germany to Mexico. In Spain, Germany, Thailand, Belgium and Russia second seasons have been confirmed.
The show portrays fascinating candidates with interesting life stories, who have so much to share besides their great talent. Four celebrity coaches will compete to pick their favorite seniors in the world-famous blind auditions. In the Knockouts, each coach will select their two best seniors to take to the finals. In the final episode, the winner will be crowned! Which senior turns out to have a voice of gold?
Almost 1,5 million for The Voice Senior premiere on RTL4 in the Netherlands
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