Industry

Another branded-cooking show started on Italian TV. NOVE premiered on Saturday 19th Shop, Cook & Win!, produced by LIDL and hosted by Simone Rugiati and Matteo Torretta. In 5 different Italian LIDL supermarkets: Rugiati and Torretta observe, unseen, customers and their expenses and choose one each. They will have to make a dish with everything they find in their carts and they will be helped by their unwitting customers. To judge will be three experts who will attribute the victory to one of the two customers, who will take home a voucher worth € 500.