Industry

APA, presents a new reseach about Italian fiction in 2018/2019 produced by OFI, The Observatory of Italian Fiction led by professor of Television Studies Milly Buonanno.

The 2018-2019 seasonal balance examines all Italian titles (hereafter, also TV fiction) broadcasted primetime on Rai, Mediaset, Sky, Disney, Fox, Netflix, TIMVision. Only where expressly indicated reruns are also included.

In 2018-2019 the supply of original Italian TV fiction totaled 495 hours (+ 62 compared to the last season). Also the number of titles (50 in all) have slightly increased (+ 3).

Rai drives the Italian scripted TV industry development. Along with the historic soap opera Un posto al sole, Rai has added a second daily Il paradiso delle signore (a long-term series originally created for primetime and eventually converted into a daily with 40’ episodes – a major innovation for the Italian daily production), thus increasing its offer by 80 hours compared to the last season.

Rai is once again at the heart of the Italian TV fiction industry, further consolidating its leadership role on the market by producing 77% of the total number of TV fiction in hours (71% in 2017-2018).