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Lisa Perrin reports to Julian Bellamy, managing director of ITVS, and will be part of the senior management team, overseeing the day-to-day running of ITVS’ production labels outside the UK and US, developing business strategy as well as identifying growth opportunities in new and existing markets. She will work with the heads of ITVS in Australia, France, Germany, Middle East, Netherlands, Finland, Sweden and Norway, as well as Tetra Media Studios in France, Talpa and Imago in Germany, Cattleya in Italy and United in Denmark.

Her appointment comes six months since ITVS kickstarted a major restructure of its distribution business, after its president of international Maria Kyriacou left to join Viacom International Media Networks (VIMN), and completes the senior management team for the UK-based producer and distributor. Perrin is not, however, a direct replacement for Kyriacou, as the latter had overseen both production and distribution outside of the UK.

The new structure, announced in October, saw ITVS Global Entertainment split into three divisions: Creative Network, headed up by Mike Beale; Global Entertainment, led by Maarten Meijs; and Global Distribution, fronted by Ruth Berry.

Perrin will work alongside Beale and report into Bellamy, while Meijs and Berry continue to report into David McGraynor, chief operating officer of ITVS.

Global Entertainment houses international unscripted format sales and exploitation, while Global Distribution focuses on the international sale of drama, factual and the finished tape versions of all other ITVS and third-party produced programmes.