Industry

ViacomCBS Networks International, a division of ViacomCBS Inc., announced that Pluto TV will launch in Latin America at the end of March. This free, ad-supported, streaming TV service will offer a broad range of genre-based content in Spanish and Portuguese. Pluto TV will be available on cable operator platforms, www.pluto.tv, and in an app to download on IOs and Android devices.

Pluto TV in Latin America will feature a variety of channels, including action, comedy, drama, horror, games, sports, music, kids & family, cooking, travel, mysteries, wildlife and reality. Following the initial launch, Pluto TV will continue to add premium content channels reaching more than 80 channels by the end of the calendar year.

Pluto TV is a flexible platform that enables a variety of options for both content partners and viewers alike. Pluto TV’s lineup presents a unique offering of curated, thematic and genre-based channels that are programmed with premium long-form content from major media partners. Some of the types of channels include branded partner channels, Pluto TV original channels (owned & operated) and Pop-Up channels that are designed with limited windows to tap into timely topics, cultural moments, and single series marathons. For example, in advance of the launch of the MTV series, The Hills: New Beginnings, Pluto TV offered the original hit series The Hills. Similarly, other popular channels include iconic hits such as Baywatch, and genres including news, sports, comedy, movies & TV, science & tech, pets, lifestyle and more. Pluto TV channels, which can be viewed linearly or on demand, are all unique to the platform.

Pierluigi Gazzolo, President of Studios and OTT for ViacomCBS Networks International, said, “The launch of Pluto TV in Latin America enables our partners to offer their viewers a new value-added service, complementing their premium and linear offerings. I am confident that Pluto TV will quickly become an essential platform for partners and consumers across Latin America as it has been in the US and Europe.”

The initial channel offering includes; Pluto TV Cine Estelar, Pluto TV Cine Acción, Pluto TV Cine Drama, Pluto TV Cine Comedia, Pluto TV Cine Terror, Pluto TV Series, Telefe Clásico, MTV Vintage, Nick Pluto TV, Nick Jr. Pluto TV, Pluto TV Junior, Pluto TV Kids, Pluto TV Anime, Pluto TV Deportes, Pluto TV Cocina, Pluto TV Viajes, plus aditional channels to be announced. Following the launch, more channels will be added each month, and Pluto TV will continue to build that content based on demand.

“The launch of Pluto TV across Latin America marks another huge step toward achieving our mission of entertaining the planet,” said Tom Ryan, CEO and Co-Founder of Pluto TV. “We see massive opportunity and consumer demand for a high quality, free ad-supported streaming TV service throughout Latin America and therefore are excited to introduce viewers in the region to Pluto TV very soon.”

Pluto TV Brazil is slated to launch at the end of 2020.