Industry

Global media intelligence consultancy, K7 Media, has released a definitive list of the top 100 travelling unscripted TV formats.
Identifying the formats that have had noteworthy success over the last 12 months, ‘Tracking the Giants: The Top 100 Travelling Formats’ explores the trends driving the unscripted format market.
MBC/Fremantle’s The Masked Singer has been crowned ‘Format of The Year’, with 22 format sales announced in 2019 and more to come. K7 Media notes the format embodies the current trend for ‘positive competition’ and argues the show has had the most noteworthy impact on the TV entertainment community since The Voice in 2010.
K7 Media has worked directly with distributors to identify the trends driving the market, showcasing the elements required to produce a successful format. The report shines a light on formats that continue to be evergreen, those that have created a buzz since launching and others in decline.
Discussing ‘Tracking the Giants’, K7 Media’s CEO & Founder, Keri Lewis Brown, said: “The unscripted formats market is notoriously fast-paced; during 2019 we tracked almost 400 format deals across the industry, including 345 new licences.
“This year, we have placed a greater focus on key elements that define unscripted formats exploring to what extent these impact their success.”
Lewis Brown added, “Fremantle is our ‘Distributor of the Year’, even when we exclude the success of The Masked Singer, it has four titles in the top 15 best-selling formats of 2019.”
The Masked Singer is the perfect example of a format whose success could not have been predicted. It is fantastic to look deeper than the spectacle and truly understand what keeps audiences across the globe tuning in.”
A major statistical undertaking, the ‘Tracking the Giants’ series relies on comparable data to pinpoint the underlying trends in scripted and unscripted programme sales. The annual in-depth reports are recognised within the industry as the leading guide to global format sales.
K7 Media offers bespoke research and media consulting services to broadcasters, streaming platforms, distributors and production companies. It continues to expand its current range of client services, while maintaining the delivery of highly sought after media reports.
‘Tracking the Giants’ is now available to those subscribed to K7 Media’s services and this edition to be made available to additional industry partners; to learn more about the business and the services it provides, visit - https://k7.media/.