Format

Global Agency announced that SBT has ordered new seasons of Keep it or lose it. The show

has already been on the air for 5 seasons. They are now buying seasons 6 and 7.

“Keep it or lose it” was created by Karga and has also been broadcasted in Kazakhstan and

Turkey. The show is known locally as “Comprar e bon levar e melhor”. It is broadcasted weekly

and it is part of the famous tv show Domingo Legal, hosted by Celso Portiolli.

"Keep It or Lose It" is a game show in which you choose the prizes, but then you have to hold

onto them! Every episode features a different group of 3 or 4 people, such as family, friends

or colleagues. First the host gives the head of the group $15,000. They allocate the money and

the group members go out into the shopping mall to choose their prizes. They will select items

with different values from $500 up to $4,500. When they return to the quiz corner, they will

face seven questions that correspond to each prize. Answer correctly, and they keep the prize!

A wrong answer, and that item is returned to the mall.

Izzet Pinto, CEO of Global Agency, said “Keep it or lose it” is one of the most enjoyable

programs in our strong and unique catalogue. And now, we are happy to announce that the

format received huge interest from the audience during the previous seasons and we will

continue to work with SBT for the show’s new seasons. After Brazil, we believe that it will be
on air in other countries.