ITV Studios Netherlands' newest slow dating show Let Love Rule launched this January in the Netherlands on SBS6 is outperforming the slot average each night in market share key demo. On average, the first six weeks achieved a +89.5% market share in the key demo compared to slot average. The last few weeks the format is showing a steady increase in key market share. Last Monday’s episode scored a market share of 11.5% in the key demo, which is the highest market share achieved during the series so far.
In let Love Rule some singles have the possibility to live together from the very first date and give them all the time in the world to get to know each other. They live together for at least 24 hours... and a maximum of five days.