Industry

Former Endemol Shine exec Marina Williams, Banijay alum Gaspard de Chavagnac and ex-Zodiak Media CEO Marc-Antoine d’Halluin are launching a pan-European drama group.

Asacha Media Group launches today with the acquisition of majority stakes in three existing production outfits: Italy’s Picomedia and Stand By Me, and French prodco Mintee Studio.

The new entity is being backed by US finance group Oaktree Captial Management and will focus predominantly on the growth in demand for non-English-language scripted content from streamers and European broadcasters. Discussions are currently underway for further acquisitions in other key European markets, the group said in a statement announcing its launch today.

Williams and Chavagnac will lead Paris-based Asacha as co-CEOs while d’Halluin will be vice-chair of the supervisory board.

Chavagnac, a former CEO of Zodiak France, left in 2016 following the company’s takeover by Banijay. He has since founded premium scripted outfit Mintee Studio, which now becomes part of Asacha.

Williams was previously chief operating officer for international operations at Endemol Shine Group prior to her departure in January last year, since when she has been running her own consultancy.

D’Halluin was appointed as the new CEO of Middle Eastern broadcaster MBC Group, replacing Sam Barnett, in December last year.

The group aims to become an alliance of experienced executives with strong track records, with each investing in the overall group alongside the core leadership team while retaining significant minority stakes in their own businesses after Asacha has acquired them.

In addition to developing, packaging and producing scripted series and films, the business will also produce reality series, kids’ entertainment, factual programming and documentaries.

It will operate across EMEA, with a core focus on France, Italy, Germany, Spain and Central and Eastern Europe. The company will also do business in territories such as the UK, the Nordics, the Middle East and Turkey.

Picomedia, founded and led by Italian former CEO of FremantleMedia Italy, Roberto Sessa, is known for producing high-end scripted series for major broadcasters, as well as theatrical feature films. In addition to his continuing leadership of Picomedia, Sessa will now join Asacha Media Group’s supervisory board. Stand By Me, founded by award-winning Italian screenwriter, director and television producer Simona Ercolani, is behind a slate of factual titles, reality series, kids’ programming and documentaries. Ercolani will now serve as the group’s chief creative officer for entertainment, factual and kids while continuing to lead Stand By Me as CEO and creative director. Italian media veterans and Stand By Me stakeholders Francesco Nespega and Giuliano Tranquilli will also become shareholders of Asacha Media, along with Simona Ercolani.

Mintee Studio is a premium scripted producer founded and led by Chavagnac, alongside highly experienced French film and drama producers Jacques Salles and Floriane Cortes.