CBS announced today that its winning reality competition series Tough as Nails has been renewed for a second season.
Since the series premiered on Wednesday, July 8, Tough as Nails has been the clear winner for its time slot, while averaging a solid 4.23 million viewers.
Tough as Nails is a competition series that celebrates everyday Americans who get their workout on the job rather than the gym, wear work boots instead of workout shoes and consider the calluses on their hands a badge of honor. Competitors are tested for their strength, endurance, agility and mental toughness in challenges that take place in the real world. One by one, they are eliminated until the TOUGH AS NAILS winner is named, but nobody goes home. Even after they "punch out" of the individual competition, they have the opportunity to win additional prizes in the team competitions that continue throughout the season. The series redefines what it means to be tough, proving that it comes in all shapes and sizes.
"Tough as nails stands out with its unique look and positive, heartfelt competitive spirit that showcases the strength, grit and determination of remarkable hardworking men and women," said Thom Sherman, Senior Executive Vice President, Programming, CBS Entertainment.
Tough as Nails is produced by Raquel Productions Inc. in association with Tough House Productions Inc. Phil Keoghan, Louise Keoghan and Anthony Carbone are executive producers.
Tough as Nails format has already been optioned/licensed in 21 territories in just 3 short weeks.